Tips on using Facebook Effectively

Have some people become obsessed with their Facebook profile. Have they become their own brand and social media marketing entity? Have we all fallen into the trap of thinking we are something important to the rest of the world and we must invest in hours of personal online marketing? Here is a no-nonsense look at how to interact on Facebook.

Facebook is the core of social media marketing, but how many of us really know how to use it? How much are all of your friends actually paying attention to what you are doing on it? How much are you interacting with others on the site, or are you really just reading whatever is put in front of you? Getting attention on Facebook takes some special skills, it also takes some other abilities. Here is a look at how to get more involved with others on Facebook. Let’s face it, you are after attention yourself.

Use your likes

While we all want to be the wittiest person ever, most of the time it is hard to come up with something more entertaining than an eight year old. Your next option is to use your like button. This is an easy way to interact with others and make them feel good at the same time. Whether you like it, them, or not, does not really matter, they will feel that you have given them some positive attention.

Upload photos as much as possible

Just like a picture speaks a thousand words, photos give you a whole essay of material you could not possibly write. It would be great if I could come up with something interesting everytime I opened the site, and it would be something that attracted attention. Just like most of us, I can’t. The next best thing is to upload photos. Everyone likes to look at photos, it is just the way people are. Photos give a visual dimension to your existence, and this adds more to your personality online. Words are wonderful for conjuring up provocative thoughts, but photos and videos lay it all out there for others to see. Do your best to select only those photos and videos where you look fantastically fabulous or completely ridiculous. Either one will intrigue.

Comment on photos

Looking for somewhere to say something, and not sure what to say. Other’s photos will always give you something of interest to say. More importantly, because it is them you are talking about, and it is plain to see for everyone else, you will get a reaction every time.

Be yourself

Facebook is your personal online marketing tool. Perhaps you are not that interesting in the first place. Perhaps, what is more important, is those who care about you. Don’t try too hard to impress. Just be yourself. If people out there are not interested in you, it is time to find friends who do. Don’t take your Facebook profile too personally. Those who like you will like you anyway. Those who added you just so they could add another number to their total friend count, are not your friend anyway. Just because someone has more friends on Facebook, does not mean they have more influence. The quality and amount of interaction with that network is what really makes the difference.

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Sachin is a freelance writer. He is writing on various topics.


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