5 reasons you need a social inbox

Getting involved in social media and networking can seem like a daunting task for any business or individual. Multiple networks, multiple accounts and worst of all, everything you want or need is spread out and in separate places. But not to panic, MarketMeSuite is an end to end social media management tool which helps you condense and orgainze your work into a “Social Inbox”.

This article looks at why you need to be using a Social Inbox and why you’ll wonder how you lived without one.

It’s A Familiar Concept

Everyone has and uses email. Whether it be Gmail, AOL, Mac Mail, what ever, the lay out and interfaces are all very similar. You have an “Inbox” of emails ready to be read, replied to, filtered or forwarded. You have options down the side to view your sent emails, your archived mail, important and starred mail. MarketMeSuite’s Inbox works the same way! You have your data all in one place, it’s then up to you to create your own Inboxes and filters to pull in the content you need and want. The concept is exactly the same. You have your unread tweets, Facebook updates, @mentions, DM’s, wall posts all ready to be organised and filtered however you please.

Archive And Search

Just like with email, your Social Inbox allows you to have access to Archived data. This means if someone sends you a message, you can rest easy knowing that it is stored safely away for X number of days. This means that you can rest easy knowing that important social media content is safe and easily accessible in case you need it to act upon at a later date.

Search goes hand in hand with archived data. These days, with so many tweets, Facebook updates, LinkedIn messages, it is impossibly slow to find and locate one particular piece of information. MarketMeSuite allows you to search through all content, whether it was sent by you or others in one easy step! Just use the “Search Inbox” option by writing in your chosen word or phrase with quotations, and you get all the results you need. You can also do searches outside the inbox with “Real-time” search, which has geo-targeted capabilities and is a must-have for anyone with a local business.

No Social Bias

Your Social Inbox does not favour any particular social network. Many clients (including some of MarketMeSuite’s previous versions) were built for Twitter with an after thought of Facebook and LinkedIn, but the Social Inbox simply has every feed and network in one stream which then allows you to filter for particular accounts. A good business needs to be on as many social networks as possible to ensure maximum exposure and engagement.

Goodbye Panes Hello Smart Inboxes!

A long time ago, at the beginning of  social dashboards, it was decided that vertical panes were the best way to disseminate social information. And for Twitter, it worked. But who out there has experienced the endless horizontal scroll where you need a 57 inch screen to view everything all at once.  Not anymore.

Your Social Inbox allows you to have one normal sixed screen with options to change what you are looking at by one click of a mouse button. By having inbox options down the left hand side, you simply have to click on “@mentions” or “Facebook News feed” to get that data. And, you can create smart ways to filter that data. Facebook notifications and @mentions for 2 Twitter accounts your priority? Make a “Smart Inbox” for just that. No more scrolling left and right trying to frantically locate it in a pane.

Curation and Leads

When you have so many accounts and pages to manage, it’s essential that you have a way of organizing it all and knowing what’s been replied to, which content is a worth flagging, assigning, or marking as lead. That’s powerful. Imagine you see an update you believe could get you a new customer or is of importance, you can tag it as a “Lead” so you can track that update,make sure it’s been replied to, and convert that follower or fan into a customer.

Key Take Away

A Social Inbox is an intuitive and natural progression for social media organization. It’s a interface you are used to, easy to understand and incredibly simple! It’s time to move beyond the “classic” dashboard. Set up a Social Inbox for your business today.

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Nikki is based in the UK where she is the Community Support Manager at MarketMeSuite: MarketMeSuite.com. Have a look at what we do! When She's not managing the community, she's busy rescuing animals


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